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			<h1>Dia De Los Muertos Sauza</h1>
<h3>|Pernod Ricard|</h3>
<h5></h5>
<h5><em>Design Gráfico</em></h5>
<h5><em>Conteúdo</em></h5>
<h5><em>Ilustração</em></h5>
<h5><em>Tratamento de Imagem</em></h5>
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			<h3><em><strong>Desafio</strong></em></h3>
<p>Aumentar a visibilidade da marca e, principalmente, ganhar relevância junto ao público jovem, consumidor da bebida, com ativações em bares, baladas e festas universitárias.</p>
<p>&nbsp;</p>
<h3><em><strong>Solução</strong></em></h3>
<p>Por sua origem mexicana, decidimos importar para o Brasil uma das datas comemorativas mais tradicionais daquele país: o Dia de Los Muertos. Essa data tem muita semelhança com o nosso carnaval e seria uma excelente oportunidade para impactar o target.</p>
<p>Por isso, desenvolvemos lambe-lambes com máscaras de caveiras coloridas, elemento característico dessa data, para decorar bares, festas, baladas e também distribui-los aos consumidores.</p>
<p>Essa iniciativa (muito barata para os padrões desse tipo de ação) acabou viralizando entre consumidores e donos de bares e aproximou ainda mais a marca de seus consumidores.</p>

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