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/home/doismaisdois.com.br/public/wp-includes/class-wp-block-parser.php on line 1 Warning: Uninitialized string offset 0 in /home/doismaisdois.com.br/public/wp-includes/blocks/navigation-link.php on line 1 Warning: Uninitialized string offset 0 in /home/doismaisdois.com.br/public/wp-includes/blocks/navigation-link.php on line 1 Warning: Uninitialized string offset 0 in /home/doismaisdois.com.br/public/wp-includes/widgets/class-wp-widget-media.php on line 1 Warning: Uninitialized string offset 0 in /home/doismaisdois.com.br/public/wp-includes/widgets/class-wp-widget-media.php on line 1 Warning: Uninitialized string offset 0 in /home/doismaisdois.com.br/public/wp-includes/widgets/class-wp-widget-custom-html.php on line 1 Warning: Uninitialized string offset 0 in /home/doismaisdois.com.br/public/wp-includes/widgets/class-wp-widget-custom-html.php on line 1 Dia de Los Muertos Sauza | doismaisdois

Dia De Los Muertos Sauza

|Pernod Ricard|

Design Gráfico
Conteúdo
Ilustração
Tratamento de Imagem
Pôster
Web

Desafio

Aumentar a visibilidade da marca e, principalmente, ganhar relevância junto ao público jovem, consumidor da bebida, com ativações em bares, baladas e festas universitárias.

 

Solução

Por sua origem mexicana, decidimos importar para o Brasil uma das datas comemorativas mais tradicionais daquele país: o Dia de Los Muertos. Essa data tem muita semelhança com o nosso carnaval e seria uma excelente oportunidade para impactar o target.

Por isso, desenvolvemos lambe-lambes com máscaras de caveiras coloridas, elemento característico dessa data, para decorar bares, festas, baladas e também distribui-los aos consumidores.

Essa iniciativa (muito barata para os padrões desse tipo de ação) acabou viralizando entre consumidores e donos de bares e aproximou ainda mais a marca de seus consumidores.