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Aumentar a visibilidade da marca e, principalmente, ganhar relevância junto ao público jovem, consumidor da bebida, com ativações em bares, baladas e festas universitárias.
Por sua origem mexicana, decidimos importar para o Brasil uma das datas comemorativas mais tradicionais daquele país: o Dia de Los Muertos. Essa data tem muita semelhança com o nosso carnaval e seria uma excelente oportunidade para impactar o target.
Por isso, desenvolvemos lambe-lambes com máscaras de caveiras coloridas, elemento característico dessa data, para decorar bares, festas, baladas e também distribui-los aos consumidores.
Essa iniciativa (muito barata para os padrões desse tipo de ação) acabou viralizando entre consumidores e donos de bares e aproximou ainda mais a marca de seus consumidores.